Last week, I saw Madonna in concert.
I’ve been wanting to see Madonna for the last 25 years.
First, as a young teenager, I was fascinated by her teased hair, fishnet gloves, torn cropped tops and dance-groove tunes. Years later, I was inspired by her rebellious lyrics and her determination to push the envelope. Then, it was her transition into the role of mother, actress and humanitarian.
This concert was fraught with violent imagery, vocal pleas for tolerance and a sense of desperation that was uncharacteristically Madonna.
Truthfully, Madonna doesn’t really sing all that well. She’s not particularly beautiful. She doesn’t write most of her lyrics. But she has figured out what her audience wants, and she has mastered the delivery of those gifts.
She is a marketing genius.
The stage is Madonna’s blank slate and she leverages its reach for maximum impact.
Watching her do this so effortlessly got me thinking.
Ultimately, Madonna is selling something. Her music; her concert tour; her movies; her clothing line; even her message.
And she uses the stage as her platform to sell.
Any B2B company that wants to sell their products and services online needs a similar platform – and at MarketingWise, we believe that WordPress for B2B is the most robust, flexible and easy-to-use option.
Before other artists jumped on the bandwagon, Madonna recognized the accessibility and importance of MTV and video. It was a newly emerging medium and Madonna used that platform to make her music accessible to her fans.
WordPress is the MTV of the digital world – it makes online sales accessible to the masses.
Unlike other platforms, WordPress for B2B is affordable, scalable and easy-to-use.
In fact, if you have the time and patience (and a little bit of technical savvy) to learn it on your own, WordPress is essentially free.
And pretty much anyone can get started on their own. Even if you hire a professional to design your WordPress site and load it with a robust set of plugins, you can easily learn how to maintain it, make changes, upgrade and optimize.
With WordPress for B2B, the design options are entirely limitless.
You can customize the site to your unique brand.
And you can reinvent yourself whenever you please, easily and effortlessly.
Hmmm…kinda sounds like Madonna! Madonna has reinvented herself repeatedly over the years, transforming the stage to suit her needs and interests, depending on the decade (and possibly her whim).
This means that pretty much anyone can introduce a new plugin or feature and make it available. And the backend of WordPress is accessible to anyone who wants to tinker around and make changes – as the site’s owner, you aren’t beholden to anyone else to make the changes that YOU want when YOU want them.
Now, I can’t really argue that Madonna is ‘open source’, but what I will say is that she really does assert herself in support of the underdog. She wants to make sure that everyone’s rights and interests are protected and that nobody’s freedoms are usurped.
And Madonna uses the stage to herald this message, loudly.
Okay…maybe it’s a stretch of a comparison, but this post would really be lacking if I didn’t make the point about WordPress being open source.
For B2B, this is key. As content becomes an increasingly critical tool to fuel the sales pipeline, companies are looking for CMS systems that are:
WordPress places a premium on the importance of content, and at MarketingWise, content is top dog. Which is why we love WordPress for B2B :-).
The stage allows Madonna to prioritize her message – when I was at the concert last week, she was lecturing the audience about the perils of ego (sort of ironic for Madonna to be lecturing about ego). No matter her music, when Madonna is on stage, it is all about the message.
Because WordPress prioritizes content, and because it is open source, WordPress allows you to optimize your website for search.
And search is still critically important if you want to be found by your target client.
On it’s own, WordPress is very SEO friendly. But there are scores of plugins that supercharge your website for search and really provide competitive advantage.
Just as Madonna wore outrageous clothing, stripped down to her skivvies, kissed Britney Spears and pulled all kinds of outrageous stunts so that she would be squarely on people’s radar, so too will WordPress shine that SEO spotlight on your site.
Obviously this post is a bit of a tongue in cheek and roundabout way of sharing why we feel that WordPress is the best platform choice for your B2B website.
I was actually inspired by my friend Jens to write about this topic and you can read more about it over at his blog.
What’s holding you back from using WordPress? Do you agree with my analysis? Are you a Madonna fan? Share your thoughts in the comments section below, and don’t forget to share this post if you found it helpful.