Over the last year MarketingWise has blogged about the importance of creating a content marketing strategy and then implementing that strategy consistently throughout the sales cycle.
Indeed, implementation is key and determining how to best leverage the content you create, manage your resources, be accountable to deadlines and facilitate collaboration are necessary steps.
Ugh!! This is an enormous undertaking. The importance of the content marketing workflow cannot be overstated – but how do you keep track and manage so many moving parts? How do you manage the full spectrum of the content marketing puzzle?
Don’t despair. If you take into consideration the four steps below, you will be able to manage your content marketing workflow much more easily and thoughtfully.
Having an overall plan ensures a steady flow of content to engage your audience meaningfully:
Creating a content/editorial calendar that is designed to manage, maintain and control the assets of your content marketing strategy will ensure a steady flow of content.
Make sure you know through which channels your content will be distributed – this can also be tracked on the editorial calendar.
This essential step in the content marketing workflow is all about analytics, analytics, analytics! Don’t forget to measure and learn about how your content marketing strategy has performed.
These four components of the content marketing workflow are equal parts strategy, heavy lifting, and science that will lay the foundation for a successful content marketing campaign.
We are thrilled to announce that MarketingWise is preparing to launch the next generation of marketing automation software with content marketing workflow features and capabilities.
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